Harvest & Co.
Year
2024
Services
Branding, Website Redesign
Industry
Hospitality
The Challenge
Harvest & Co. possessed decades of heritage and craftsmanship, yet its traditional image struggled to capture the attention of emerging consumer groups. Competitors with sharper digital strategies were dominating conversations online, gradually eroding market share.
Leadership wanted to modernize perception while safeguarding authenticity — a delicate balance requiring both strategic sensitivity and creative precision.
The Approach
Striva initiated a careful evolution rather than a radical overhaul. We refined visual identity elements, updated messaging frameworks, and emphasized sustainability, transparency, and artisanal quality.
Content ecosystems were designed to educate audiences about origins, production processes, and community impact. Influencer collaborations and targeted media placements expanded reach among younger demographics without alienating loyal customers.
Performance channels amplified these narratives, ensuring the right stories reached the right audiences at scale.
The Result
The repositioning revitalized brand energy. Engagement metrics rose across platforms, new customer segments emerged, and retail partners reported increased demand.
Harvest & Co. is now perceived as both timeless and progressive — a heritage company confidently prepared for the future.
Olivia Bennett
Brand Manager, Harvest & Co.
3.3M
Yearly site visits from organic
